Former Duke and Duchess of Sussex, Harry and Meghan, fire six more staff after hiring the agency behind Meghan’s viral twerking video to improve their image — is this a sign of deeper internal cracks?

Meghan and Harry Part Company with SIX More Staff After Hiring Firm Behind Duchess’s Infamous Twerking Video to Boost Their Profile

Meghan Markle and Prince Harry have recently made headlines yet again, this time for parting ways with six additional members of their staff. This latest shake-up signifies another notable shift in their public relations approach, especially after they enlisted the services of Method Communications. This agency is notably recognized for producing Meghan’s controversial twerking video, which aimed to amplify their public image.

Key Departures and Staffing Changes

The recent departures have left a noticeable impact on the couple’s team. Among those who left are Kyle Boulia, the deputy press secretary based in Los Angeles, and Charlie Gipson, who has been serving as their European communications director. Lianne Cashin, who played a crucial role as the head of operations for their Archewell Foundation, is also among the notable exits. This overhaul of their staff follows a tumultuous BBC interview, wherein Prince Harry openly discussed his grievances regarding his father, King Charles, and shared his concerns about security arrangements in the UK.

These staffing transitions seem to have been influenced by earlier reports that revealed instances of high stress among employees working for the couple. Some staff members reportedly required therapy following their employment, indicating a challenging work environment. Since stepping back from their royal duties, approximately 22 individuals have left their ranks. In the past two months alone, six have exited, highlighting a trend of turnover in their staff.

Meghan’s Expanding Lifestyle Brand

Despite the upheaval in staffing, Meghan Markle has been actively working to expand her lifestyle brand, known as As Ever. This brand, which focuses on wellness and lifestyle products, is part of her strategy to enhance her presence in the public eye. However, there seems to be some inconsistency in her messaging regarding product launches. Initially, Meghan stated that she would be pausing new product releases until 2026, but shortly afterward, she suggested on social media that popular items would soon return, along with some new offerings.

Strategic Shift Towards Traditional Communications

In light of these developments, it appears that Meghan and Harry are attempting to implement a more traditional communications strategy. This shift aims to improve their international media outreach and response times, suggesting a growing reliance on agency support as they navigate their philanthropic and business endeavors. This strategic pivot is crucial as they seek to redefine their public image amidst ongoing scrutiny and speculation about their roles in the royal family and broader community.

As they continue to adapt to their new reality, both Meghan and Harry are clearly focused on revamping their approach to public relations, making it essential for them to maintain a strong team to support their evolving narrative.

To stay updated on Meghan and Harry’s latest endeavors and the future trajectory of their ventures, be sure to keep an eye on upcoming announcements and developments from their camps. This evolving narrative is sure to continue captivating audiences worldwide.

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